Taking advantage of Amazon’s weakest link

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By Alejandro Castañon

Some retail stores are winning the war against Amazon. Stores like Best Buy and Walmart are developing strategies that highlight Amazon’s weakest link, customer service. As a local retailer you can complain and run to the hills in protest and fear of Amazon, it changes nothing. Amazon is here to stay but it doesn’t mean you are out the door. As your company’s marketer/owner, your job is to understand your customers as they change and serve them in the best way possible. Amazon is, however, doing something exceptionally well, sending products to online shoppers faster than anyone else on the planet. Your customers may be ordering your products or similar ones on Amazon but what are you doing to enhance their shopping experience? Best Buy has recently initiated a program that will allow customers to have a technology concierge make house calls to assess the technology needs of their homes. This will include recommending safety features, best sound, and visual devices for your home as well as delivery and installation.


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