Targeted email campaigns make for happy customers

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By DEZARAY JOHNSON

Email was invented in 1971 and its use has continued to grow year after year since. So let's discuss some ways to utilize email as a source of delivering targeted content to your customers.

A whitepaper published by WhatCounts states that the return on investment is $38 for every $1 spent, depending on the industry, but still very impressive. The average employee checks their email 74x per day. About 225 billion email messages are sent each day.

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