Targeted email campaigns make for happy customers

Edgar's picture


Email was invented in 1971 and its use has continued to grow year after year since. So let's discuss some ways to utilize email as a source of delivering targeted content to your customers.

A whitepaper published by WhatCounts states that the return on investment is $38 for every $1 spent, depending on the industry, but still very impressive. The average employee checks their email 74x per day. About 225 billion email messages are sent each day.

To read more please log in or subscribe to the digital edition

Rate this article: 
No votes yet